Gratuitous tie-in of the week

The artwork above is not quite the same as the finished book; it's missing the line, "The lucky ones went down with the Titanic." Here's what it says on the back:

"It's Titanic meets 30 Days of Night in the most original novel for 100 years.

"When the lucky survivors of the world's most infamous maritime disaster were plucked out of the freezing ocean by the passenger steamship Carpathia, they thought their problems were over.

"But something is sleeping in the darkest recesses of their rescue ship. Something old. Something hungry."

Carpathia? As in Carpathian Mountains? Sigh. What is this, J. Bruce Ismay, Vampire Slayer? (P.S. Before anyone chides me, yes, I know that's the actual name of the ship that picked up the Titanic's survivors.)