A death in Dublin

Nearly every day I check Wikipedia's deaths in 2010 page to see who has died recently and to figure out where I stand in my dead pool. (I am currently in the lead, with one death to my credit. Er, I mean . . . ) There were no significant deaths over the weekend, i.e., ones that will help me pull even farther ahead in the race, but I am intrigued by the description of one fellow who died yesterday: "Niall McCrudden, 45, Irish optician and socialite." Optician and socialite? 'Tis true.