This morning a very elderly gentleman asked me if we carried a biography or autobiography of P.T. Barnum. While I was checking in the computer, he told me that he has been given the chance to promote a young singer; he figures that P.T. Barnum was the best promoter ever, so he'll use Barnum's principles to make this singer a S*T*A*R! I didn't have the heart to point out that Barnum was a liar who today would probably spend most of his time fending off lawsuits.
My favorite P.T. Barnum story is this: Barnum found that, once he got an audience into his sideshow attraction, he had a hard time getting them out. Since he knew that folks are always drawn to the strange and novel, he posted a large sign near the exit that read, "THIS WAY TO THE EGRESS."
1 comment:
you could have given him his first lesson in Barnum like promotion by teling him that you have a magic book on promotions that cost $1,000. You know what they say about suckers being born.
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